Social Structures
A photographic study of the form and function of a modern city through the footwear of its inhabitants.
"Drawing inspiration from the ethnographic photography of August Sander, this lookbook explores the flexibility of the range through an eclectic cast of characters that express our brand ethos." - Gabriel Abi-Saab, Etymology Creative Director
Architect
/ˈɑːkɪtɛkt/
BREAKFAST
Kishik soup with garlic.
A BOOK
A Singular Vision: Harry Seidler.
LISTENING TO
‘I Against I’ - Massive Attack and Mos Def.
Futurist
/ˈfjuːtʃ(ə)rɪst/
A RITUAL
Lotus root and ashwaganda.
AN INSPIRATION
Erik Torstensson.
A LESSON
Happiness = Health + Wealth
+ Good Relationships
Industrialist
/ɪnˈdʌstrɪəlɪst/
AN OBSESSION
Business cards.
MORNING ROUTINE
I flip through the AFR like everyone else. Then I read both the SMH and The Australian, end to end, whether I like what they're saying or not.
A MOTTO
Never split the difference.
Curator
/kjʊəˈreɪtə,kjɔːˈreɪtə/
AN INSPIRATION
My grandmother. She was bold, elegant, original, and really loved her family.
A MEMORY
Cutting out paper dolls on Christmas morning.
AN EXHIBITION
Cézanne at the Tate Modern.
Season 2
For Etymology Season 2, we have focused on deepening the utility of our existing range by introducing colours and materials in earthy and subdued shades that have endured the test of time.
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Etymology Creative Director:
Gabriel Abi-Saab
Photographer:
Jeffrey Zhou
Contributing Art Director:
Debbie Kok
Consulting Art Director:
Daniel Stapleton
Styling:
Gabriel Abi-Saab, Albert Phung
Talent:
Sal Aljaidi, Kult Models
Etymology Brand & Marketing:
William Phung
Special Thanks:
Remy Ghougassian, Sam Condon, John Abi-Saab, Nicole Zhang