Privacy Policy

Etymology Pty Limited (ABN 17 633 917 209) trading as Etymology (Etymology) is committed to quality services to you and this Policy outlines how we collect, use, disclose, retain and manage your personal information (Information) in the course of our business.

Etymology is committed to complying with the Australian Privacy Principles (APPs) pursuant to the Privacy Act 1998 (Cth) (Privacy Act).

A copy of the APPs may be obtained from the website of The Office of the Australian Information Commissioner at

Please note, you are not obligated to provide your Information to us, however, if you do not provide us with the Information we require, or where information provided is inaccurate or irrelevant, we may not be able to engage with you or may be limited in our ability to engage with you and provide you access to our services.

What is personal information and how/why do we collect it

Personal Information

Personal Information is information or an opinion that identifies an individual.

This personal information may be collected in many ways including when you:

  • visit or become a member of the Website (or any application managed by us);
  • interact with our advertisements;
  • register for our newsletter;
  • interact or follow our social media pages or profiles;
  • enter into a competition or promotion through any medium;
  • participate in a survey or other market research activities;
  • request information from us or submit any feedback or query;
  • submit job applications or other forms;
  • or otherwise provide us with personal information in person or via telephone, email, fax, post or other means.

During the provision of Etymology’s services, the types of information that we may collect includes:

  • contact and identification details (e.g. name, addresses, email address and phone number);
  • gender and date of birth;
  • occupation;
  • location;
  • browsing behaviour;
  • purchase history;
  • financial information (e.g. credit card details); and/or
  • other information relevant in the circumstances.

We will, in most cases, collect personal information directly from you through written and verbal communication. There may be other occasions when we collect your personal information from other sources such as internet service providers, publicly maintained records, including records publicly available through social media, or other third parties. Generally, we will only collect your personal information from sources other than you if it is unreasonable or impracticable to collect your personal information from you, or if those sources are authorised to do so.

Sensitive Information

Sensitive information is defined in the Privacy Act to include information about your racial or ethnic origin, political opinions, membership of a political association, religious beliefs or affiliations, philosophical beliefs, membership of a professional/trade association or trade union, sexual preferences or practices, criminal record, and health or genetic information.

It is not our general practice to collect sensitive information unless you have consented or the collection is required under law or for the establishment, exercise or defence of a legal or equitable claim.

Cookies/Passive Information

The Etymology website uses cookies. A cookie is a small file of letters and numbers the website puts on your device if you allow it. These cookies recognise your device has visited our websites before, so we can distinguish you from other users of the website in order to improve your experience and Etymology’s website.

This information can include the type of browser and system you are using, whether you have interacted with any advertisements or links, the address of the Website you have come from and move to after your visit, the date and time of your visit and your server’s Internet Protocol (IP) address.

Etymology does not use cookies to identify you. If you do not wish to use the cookies, you can amend the setting on your internet browser so it will not automatically download cookies. Please note, that if you remove or block cookies on your computer or mobile device, you browsing experience and our websites functionality may be affected.

We use third parties including Google Analytics Advertising Features to promote our products and services. Google and other third parties collect data about traffic to this site via advertising cookies and identifiers which are used display ads on other sites that are relevant to you, based on your previous visits to this site. Information on how to opt-out of the use of your information by Google Analytics can be found at and how to opt-out of Google Analytics at

How we use your Personal Information

We use your Information for the purposes for which it is provided to us, other related purposes and as permitted or required by law. Generally, we will collect, use and hold your Information if it is reasonably necessary for or directly related to the performance of our functions and for the purposes of:

  • registration information required to become a member of our services;
  • confirming your identity;
  • providing you with services purchased Website;
  • facilitating payment for our services;
  • communicating with you;
  • monitoring, auditing and evaluating our products and services;
  • providing you with marketing information about other products or services that we, our related entities and other organisations that we have affiliations with, offer that may be of interest to you;
  • facilitating our internal business operations (including the management and improvement of services, analysing future client needs, modelling data, maintaining our relationship with you, data testing and security);
  • complying with any legal or regulatory requirements;
  • dealing with any complaints or enquiries;
  • assessing your application (i.e. employment);
  • informing you of future activities or events and to facilitate improvements to the services provided to you;
  • for security purposes, including to protect the Services and our property from abuse, fraud, malicious, unauthorised access or potentially illegal activities, and to protect our rights, safety and property and that of our other users;
  • identifying users to prepare customised web pages;
  • for contact tracing purposes, as required by law or regulations; and
  • any other purposes where consent has been provided.

For any of the above purposes we may contact you by electronic or other means.

Information you provide is considered a company asset and may be included among transferred assets if we merge, combine or divest part of our business unless prohibited from doing so by law.

Generally, the particular purpose for which Information is collected is either specified or reasonably apparent at the time the Information is collected.

Disclosure of your Personal Information

We disclose your Information for the same purposes for which we collect it. That is, generally, we will only disclose your Information for the purposes listed above, if we have obtained your consent, or otherwise as set out in this Policy. This may include disclosing your Information to:

  • our related entities to facilitate our and their internal business processes;
  • third party service providers, who assist us in operating our business (including professional advisors, financial advisors and dealers, and technology service providers);
  • Etymology’s contractors and suppliers, including IT contractors and database designers;
  • any other third parties engaged to perform functions or activities on our behalf, including direct marketing;
  • any other entity, with your consent, or to whom disclosure is required or authorised by law; and
  • any other third parties engaged to perform administrative or other services.

This disclosure is done on a confidential basis or otherwise in accordance with the law. If we engage a third-party contractor to perform services which involves handling your Information, the contractor will be subject to the same privacy obligations as we are to protect your Information. However, you should note that other third parties may collect, hold, use and disclose your Information in accordance with their own privacy policies and procedures and these may be different from our own.

Overseas Disclosure

Some of the third-party service providers, we disclose personal information to may be based in or have servers located outside of Australia, including in the United States of America, Singapore, the United Kingdom and Canada. Once Information has been provided to the third-party provider, it will be handled in accordance with their respective privacy policies.

Where we disclose your personal information to third parties overseas, we will take reasonable steps to ensure that data security and appropriate privacy practices are maintained. You acknowledge and agree that to the maximum extent permitted by law, we are not liable for the privacy practices of any third parties.

We will only disclose to overseas third parties if:

  • you have given us your consent to disclose personal information to that third party; or
  • we reasonably believe that:
    • the overseas recipient is subject to a law or binding scheme that is, overall, substantially similar to the
    • APPs; and
    • the law or binding scheme can be enforced; or
  • the disclosure is required or authorised by an Australian law or court / tribunal order.

Direct Marketing

We may collect, hold, use and disclose your Information in order to inform you of products and services that may be of interest to you. In the event you do not wish to receive such communications, you can opt-out by contacting us via the contact details set out below or through any opt-out mechanism contained in a marketing communication to you.

Security of Personal Information

Etymology stores and holds Information electronically and/or in hard copy. We will take reasonable steps to store and hold Information in a secure and restricted manner and to protect Information from misuse, loss and unauthorised access, modification or disclosure.

Access to your Information is limited to those individuals who require such access in order to perform their duties and responsibilities. Any Information held by a third-party storage provider is done so under a contractual obligation of confidentiality and non-disclosure.

While the Website has secure password and transaction protections in place, you should be vigilant and note that there are inherent risks associated with transmitting Information via the internet. This means we cannot guarantee that data transmission will be 100% secure or safe from attack from unauthorised intruders and no data protection or security measure is completely secure, particularly in relation to online transmissions. You must take care to ensure you protect your Information (for example, by protecting your usernames and passwords) and you must notify us as soon as possible after you become aware of any security breaches.

Your Information, where not stored electronically, is stored in our secure office premises with restricted access or with an offsite secure storage facility. If we no longer require the use of your Information, we will take reasonable steps to destroy or permanently de-identify it.

Access to your Personal Information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

Etymology will grant access to the extent required or authorised by the Privacy Act or other law and take steps reasonable in the circumstances to correct Information where necessary and appropriate. There may be circumstances in which we cannot provide you with access or make a correction. We will advise you of the reasons if we deny you access or do not correct your Information.

In order to protect your Personal Information, we may require identification from you before releasing the requested information.

Accuracy of your Personal Information

We will take reasonable steps to ensure that the Information we collect is accurate, up to date and complete.

If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.

Third Party Links

The Website may contain links to other websites of third parties. A link to a third-party website is not an endorsement of the accuracy or trustworthiness of that website or its content and any information collected by such websites will be subject to that website's privacy policy. We cannot and do not assume any responsibility for the privacy or security practices of any other websites that you may be able to access through our Website.

The Website and/or any electronic methods of communication, including without limitation social media, may be accessible through or contain connections to areas where you may be able to publicly post Information, communicate with others, review products and submit media content. Prior to posting in these areas please read our Terms and Conditions and this Privacy Policy set out on the Website carefully. All the Information you post may be accessible to anyone with internet access and any Information you include in your posting may be read, collected and used by others.

Social Media Platforms

We run pages on a number of social media platforms, including Facebook, Instagram and Tiktok (Social Media Platforms). By accessing, interacting with and using our social media pages, you agree to the terms and privacy policy of those Social Media Platforms. You acknowledge and agree that these Social Media Platforms may collect your information and that the privacy practices of those Social Media Platforms are not controlled by us and that we hold no responsibility for such privacy practices.

Social Media Platforms also allow public access to your public social media profile, which may include your username, age range, country/language, list of friends or other information that you make publicly available and you understand that such information may therefore be accessible by us if you interact with its social media pages.

We may from time to time, have access to statistics regarding the number of views, navigation patterns, posts that you like, comment on or share and any user interactions with our Social Media Platforms and may use such information for the purpose of its marketing and promotion strategies.

You also agree that we may share your Information with the Social Media Platforms via an API or direct link to our website for marketing purposes.


You consent to us, our agents, contractors, authorised employees and any related party collecting, holding, using, disclosing and managing your Information in accordance with this Privacy Policy for the purposes contemplated herein.

Changes to our Privacy Policy

Etymology reserves the right to make changes or updates to this Privacy Policy from time to time. Should we do so, we will update the policy on the Etymology website (Website) accordingly.

Please check the Website regularly to stay informed of any updates. Your continued engagement with Etymology, including your use of the Website, or the provision of further Information to us after this Privacy Policy has been revised, constitutes your acceptance of the revised policy and you consent to us collecting, holding, using, disclosing and managing your Information in the way described in this Privacy Policy or permitted under the Privacy Act.

How To Contact Us

If you have any queries or complaints about our Privacy Policy, please contact us at