Olivetti Showroom by Carlo Scarpa

Olivetti Showroom by Carlo Scarpa

Olivetti Showroom by Carlo Scarpa

The Olivetti Showroom, designed by architect Carlo Scarpa, is an iconic blend of modern design and Venetian tradition, showcasing Scarpa's signature regional modernism.

Originally a dark and narrow 16th-century unit, Scarpa renovated the space in 1959, transforming it into an open hall that paid tribute to Venetian traditions, craftsmanship and 20th-century Italian architecture.

 

Olivetti Showroom | Venice, Italy | 1959 | Carlo Scarpa

 

Key to the showroom's design is Scarpa’s delicate use of light. Windows, wooden grids, glass-tiled floors, and Venetian stucco walls create a luminous, transparent atmosphere that collects and reflects light, opening up the interior.

 

Olivetti Showroom | Venice, Italy | 1959 | Carlo Scarpa

 

Meanwhile, mezzanines on the sides of the building and two staircases cleanse the space. The asymmetric central staircase (consisting of cantilevered Aurisina marble slabs) and a floating rear staircase (consisting of stone slabs supported by brass rods) adapt traditional Venetian materials into minimalist forms influenced by Scarpa's affinity for water and tectonics.

 

Olivetti Showroom | Venice, Italy | 1959 | Carlo Scarpa

 

Finishing the ground floor is Alberto Viana's sculpture, Nudo al sole. Supported on a black Belgian marble plinth veiled by flowing water, the sculpture lends lightness and dynamism to the showroom.

 

Olivetti Showroom | Venice, Italy | 1959 | Carlo Scarpa